Usage guidelines
Clear space
Leave clear space around the logo equal to at least half the logo’s height. Do not place text, images or other logos within this area.
Colour
Use the logo only in palette colours: the light version on dark backgrounds and the dark version on light backgrounds. Maintain sufficient contrast for legibility.
Incorrect use
The logo is never redrawn or simplified and is used only from approved files. Avoid the following.
- Stretching, compressing or altering its proportions
- Changing its colours or adding gradients, shadows or effects
- Rotating or tilting the logo
- Placing it on busy or low-contrast images
- Re-setting the logo in a different typeface
- Combining it with portfolio company logos to create a new mark
Colour palette
CLevel’s corporate colours and how they are used:
Typeface
Our corporate typeface is PP Neue Montreal, used for headings and body text.
PP Neue Montreal is a licensed typeface. If you do not have access to it, a clean system sans-serif may be used.
Downloadable assets
Assets are shared by email in their latest versions. Use the link next to each item to send your request.
- CLevel logo packageVersions for dark and light backgrounds; vector and raster formatsRequest
- Portfolio company logosApproved logo files for all ten portfolio companiesRequest
- Leadership photosHigh-resolution portraits ready for publicationRequest
- Corporate presentationCurrent presentation of the group, its sectors and portfolio companiesRequest
- Company boilerplateStandard description used in press releasesRequest
Correct spelling of brand names
Group and portfolio company names are written as shown below and are never translated.
| Correct | Avoid | Note |
|---|---|---|
| CLevel | C-Level, CLEVEL | Group name; capital C and L. Legal name: Clevel Yapay Zeka ve Teknoloji A.Ş. |
| QDelivery | Qdelivery, Q-Delivery | Capital Q and D, one word. |
| QCommerce | Qcommerce, Q-Commerce | Capital Q and C, one word. |
| are8 | Are8, ARE8 | All lower case, including at the start of a sentence. |
| CarExt | Carext, CAREXT | Capital C and E, one word. |
| Fleenix | FLEENIX, FleeNix | Initial capital only. |
| ParkKolay | Parkkolay, Park Kolay | Capital P and K, one word. |
| MoveCarbon | Movecarbon, Move Carbon | Capital M and C, one word. |
| Carbon Mobility | CarbonMobility, Carbon-Mobility | Two words, both capitalised. |
| Companity | COMPANITY, Companiti | Initial capital only. |
| Kadro | KADRO | Initial capital only. |
| WMS | — | Unbranded product; not written as a brand name. Refer to it as “the WMS product” or “warehouse management system”. |